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Brand exposure and

personal sample


 to established farm

shops and delis


Why ArtisanLink ?

ArtisanLink offers a carefully crafted regional sample delivery service, providing a personalised, informed and friendly approach to presenting and sharing samples with established farm shops and delis. 

Enhancing brand exposure and maximising the impact of your valuable samples typically requires a range of strategies.

ArtisanLink's attentive sample service generates high-quality leads, enabling producers to confidently explore and seize new opportunities. 

Call Ed to discuss further

About Me

I am dedicated to linking artisan producers with farm shops and delis. My current focus is on personally delivering and presenting the highest quality products to geographically curated independent retailers.

I have an extensive background in business development and sales, latterly focusing on the thriving artisan sector of the food and drinks industry.

The carefully selected regional reach of ArtisanLink is curated by me, leveraging my personal knowledge of the independent retailers (and not relying on algorithms!).

If you are a busy artisan producer looking to engage an established food sales professional to promote your artisan product through my attentive and effective sample delivery service, please contact me.

I'm also the Ambassador for Fabulous Farm Shops, the online directory helping contect farm shops to producers.


Our Services


Region Selection

ArtisanLink currently offers its sample service in four thriving regions, abundant with a diverse array of farm shops and delis. Ed will assist you in identifying the best regions for your product, ensuring optimal exposure and engagement.

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Product CV

ArtisanLink provides you with a user-friendly form prompting to to provide information about your product, ensuring all the necessary details are captured to showcase your product in the best possible way.

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Sample Deliveries

Over a span of 2-4 weeks, Ed will  personally deliver samples to approximately 40 outlets in each region. Your product will be presented in recyclable ArisanLink bag accompanied by your "Product CV" and any additional promotional materials you wish to include.



Once your samples have been delivered, ArtisanLink will promptly provide you with full details of the farm shops and delis, including the name and contact details of the buyer for each outlet. This will enable you to initiate direct follow-up and engage in discussions with the buyers to gather valuable feedback and seize new opportunities.


Coast of Normandy

Jurassic Region

Devon, Cornwall, Dorset, Somerset, Wiltshire.

Spring Forest

Blue Bell Region

Dorset, Wiltshire, Somerset, Hampshire, West Sussex, Surrey, Oxfordshire, Berkshire.

Image by Ignacio Correia

Garden Region

East Sussex, Kent 

Buckhingham Palace

King's Region

Gloucestershire, Worcestershire, Herefordshire, Warwickshire, Shropshire, Birmingham 

Antique Pendant

Viking Region

Sussex, Kent 

Image by Marek Studzinski

Apple Region

Wiltshire, Somerset, Dorset

Wind Turbines

Northern Region


Image by Patrick Hendry

Midlands Region

Leicestershire, Cheshire, Derbyshire 

Super Health Food


What Our Clients Says About My Service

 The mission was to expand ChalkStream's  retail footprint within the Uk's farm shop and deli outlets.
Ed provided exceptional brand exposure together with personal  sample delivery of our premium trout products. This provided the springboard ChalkStream needed to successfully expand its independent retail reach. 


Hugo Hardman - Founder & Managing Director

ChalkStream Foods Ltd


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Contact Me

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